Organizational Change Plan Essay

Electronic Health Record or EHR, is an electronic record of patient wellbeing data that incorporates socioeconomics, progress notes, meds, imperative signs, past clinical history, and whatever other appropriate information that identifies with a patient’s wellbeing record (â€Å"Himss†, 2012-2013). Electronic Health Records make clinical work process increasingly successful and proficient just as gives fiscal motivating forces from Medicare and Medicaid for those associations that actualize the utilization of these electronic records. CPOE, otherwise called Computerized Physician Order Entry, is a framework used by doctors to enter in quiet requests electronically. It is a more secure and increasingly successful route for specialists to enter orders for their patients and by utilizing it, an association will get money related advantages from Medicare and Medicaid. Change is critical to any association all together for that business to stay aware of its rivals and to increment just as improve the items and administrations that it gives to its clients. Innovation assumes a major job in the progressions of an association since innovation is getting increasingly more of a methods for correspondence; regardless of whether it be through speaking with mobile phones to a doctor conveying what orders he needs for a patient by utilizing CPOE. The association that I work for needs actualizing Computerized Physician Order Entry so as to bear witness to and meet the necessities for Stage 2 for Meaningful Use. The Centers for Medicare and Medicaid Services has an EHR Incentive program that gives associations financial motivators to meeting certain prerequisites using electronic wellbeing records. Their Meaningful Use necessities are separated into stages and so as to meet Stage 2, associations need to actualize certain prerequisites with the first being to utilize Computerized Physician Order Entry (Woodcock, 2010). Authoritative and singular boundaries, for example, absence of contribution from representatives, absence of correspondence, dread and stress can cause issues with regards to actualizing a change, for example, CPOE. As indicated by Barriers To Change (2007), â€Å"Involving workers at the earliest opportunity in the change procedure and letting them make however much of the change as could reasonably be expected, is critical to a fruitful change exertion. â€Å" The association that I work for has attempted to include the doctors in the structure procedure of CPOE from the earliest starting point. We have asked their contribution on what request sets would be beneficial for them to need to make requesting simpler and have let them practice in the Meditech Test condition by entering orders on counterfeit patients; we have gotten great input from the specialists that decided to come and it has assisted with the change procedure. Insufficient correspondence is regularly the explanation for boundaries to change and individuals being open to the change. Numerous individuals in the emergency clinic didn't have the foggiest idea what CPOE was; speaking with them from the earliest starting point about the framework and what it really is may have assisted with the acquaintance of the framework with the association. Our medical clinic goes LIVE with CPOE September 24, 2013 and despite the fact that organization was asked numerous months before this to illuminate the emergency clinic regarding what was coming, most representatives thought nothing about it until they went to the instructional courses that were held to give them how requests would be entered when we went up with CPOE. With regards to change, certain subtleties should be imparted to workers since they have to know why this change is happening, what this change implies for the association itself, and what the change implies for them and how it will influence their job(s). Individuals regularly dread change, particularly on the off chance that they are not a piece of it or mindful of it. On the off chance that representatives comprehend why the change is happening, at that point they are bound to acknowledge it. CPOE can be a major change for an association and can cause dread. Disclose to representatives what CPOE is, the means by which it will improve quiet security as far as decipherability, and how it will make a superior work process for doctors and staff. As per Borkowski (2005), stress can positively be expanded because of progress; it can make a physical just as a mental reaction in the work power. CPOE can put a great deal of weight on doctors and supporting staff in light of the fact that their entire work process needs to change; learning another everyday practice of working needs consolation and backing from everybody. Elements that may impact the change could incorporate substance issues, process issues, logical issues, and individual contrasts. Content issues are explicit to every association and allude to the change that is being executed, for this situation CPOE. These substance issues can happen trying to fulfill needs, for example, government guidelines or changes in mechanical requests (â€Å"Factors Influencing Organizational Change Efforts,† n.d., p. 762). On account of the association that I work for they are executing CPOE so as to fulfill the needs of Meaningful Use Stage 2 government prerequisites. Procedure issues are the moves that are made during the execution of the change and include open, genuine correspondence with workers about the change (â€Å"Factors Influencing Organizational Change Efforts,† n.d., p. 762). The association ought to be straightforward with its workers about what CPOE is and why it is required or why it will be a decent change for the association. They ought to likewise be productive and express certainty that the change will be fruitful; realizing that organization is behind the change is a significant piece of being sure and indicating representatives that the association is prepared for this change (â€Å"Factors Influencing Organizational Change Efforts,† n.d., p. 763). Relevant issues manages outer variables that typically can’t be changed and inner components that can be. Outside components would incorporate government guidelines, as expressed previously, meeting Meaningful Use Stage 2 necessities. Interior components would be mentalities or emotions about the change, absence of assets, or absence of information about innovation. In the event that perspectives are negative originating from organization, at that point workers will have a negative mentality towards the change too. Organization or those actualizing the change need to have an inspirational demeanor and uplifting point of view toward CPOE and express to representatives that CPOE will improve work process just as patient wellbeing with regards to arrange section. As per Factors Influencing Organizational Change Efforts (n.d.) associations have an assortment of people who have various perspectives and characters that could impact the response and responsibility to change. Singular contrasts can bigly affect the execution and the acknowledgment of CPOE; mentalities should be sure and urging and correspondence should be open so as to have effective usage of electronic doctor request passage. Elements impacting authoritative preparation for the most part originate from people themselves who are not prepared or who would prefer not to acknowledge the change. Singular availability for change is the point at which somebody is open and ready to change; on the off chance that the individual isn't open or willing, at that point this influences their status for change. It appears as if the doctors are the ones who are minimal prepared for the change from paper outlining to CPOE. Doctors are accustomed to composing orders on paper, providing verbal requests or providing phone orders and with CPOE this all changes. CPOE expects doctors to do their own requesting so verbal and phone orders should be utilized as meager as could reasonably be expected. Their preparation to change from requesting on paper to electronic requesting isn't high since they like the adaptability of having the option to advise medical caretakers to put orders for them and with CPOE this procedure should stop. Kurt Lewin’s change model of unfreezing, change and refreezing identifies with the proposed change from putting orders on paper to electronic request section. Unfreezing is a significant advance in the change procedure since it manages conveying to representatives about the change. Illuminate staff what CPOE is, the reason the medical clinic is rolling out the improvement to CPOE and what CPOE implies for the workers. Change manages rolling out the real improvement from doctors requesting on paper to putting in their own requests electronically. The refreezing stage is the point at which the change has been executed and acknowledged; the change has been acknowledged and the impacts of the change are being observed (Borkowski, 2005). Assets for the usage of CPOE included interior just as outer people. Preparing will incorporate superusers who will be accessible to help staff on the units when the change is made. The Clinical Informatics group will be accessible additional hours to give inclusion on the CPOE Go Live day. Our office utilizes Meditech so there will be Meditech specialists that come to help us with the Go Live readiness of CPOE. Our doctors and medical caretakers will have the inclusion and help that they need with the execution of Computerized Physician Order Entry. Assets Borkowski, N. (2005). Hierarchical Behavior in Health Care. Recovered from The University of Phoenix eBook Collection database. Elements Influencing Organizational Change Efforts. (n.d.). Diary of Organizational Change Management, 20(6), 761-773. Recovered from http://www.emeraldinsight.com.ezproxy.apollolibrary.com/journals.htm?articleid=1630997&show=abstract HiMSS. (2012-2013). Recovered from http://www.himss.org/library/ehr/?navItemNumber=13261 Woodcock, E. (2010, September). . , 31(9), 91-92. Recovered from http://search.proquest.com.ezproxy.apollolibrary.com/docview/757065487

We Should Not Pullout from Iraq an Example by

We Should Not Pullout from Iraq: Prevention is the Best Cure We as a whole realize that wars never get us to any great, however regardless of whether it is the by and large acknowledged idea, we at times need to get include to repair a few things. The war on Iraq has ever been a resonating issue since the time the main US mediation. In this specific issue, it generally appears that the US is constantly painted in a negative picture. Pundits blame the US for having egotistical political aims with respect to the circumstance in Iraq. What these pundits are disregarding are the philanthropic goals of the US to support Iraq. They are additionally not considering the way that the war doesn't just influences the US and Iraq. Almost certainly, if the circumstance doesn't get controlled, things could leave hand, even past the outskirts of Iraq. This is a worldwide concern and the US is being accused for attempting to address it. No one is supportive of wars, however we should consider that the US has the capacities to end a war that is influencing num erous individuals. Need exposition test on We Should Not Pullout from Iraq: Prevention is the Best Cure subject? We will compose a custom paper test explicitly for you Continue I am a lot of mindful that the contention of this paper would cause a stir. I might want to initially evident that this paper has no aim of culpable anybody in light of racial issues that might be raised during the conversation. What this paper looks for is the thought of certain parts of the war on Iraq. I would post some potential repercussions when we would pullout our soldiers from Iraq. It is essential to consider that these repercussions would not just influence the two nations included, it could likewise have an impact of an overall scale. Let us simply utilize a typical saying for a similarity, we have demonstrated through mankind's history that counteraction is the best fix. That similarity would function admirably in this specific circumstance, all things considered, the US troops primary reason for they remain in Iraq is to keep further mischief from antagonistic powers. On the off chance that we would consider when US troops had first pulled out from Iraq, psychological oppression had been enlarged in Iraq. Furthermore, this growth of dread is propagated by other encompassing threatening nations. They guarantee that they have assaulted Iraq as a reaction to the American Imperialism. In these sorts of circumstances, it is verifiable that the Iraqi individuals would require expansion help as far as security. The US armed force has the capacity of aiding in the security, so why not? The US armed force is after totally considered as, if not the most, one of the most fit military on the planet. Additionally, on the off chance that we leave Iraq defenseless against the encompassing unfriendly nations, would assume responsibility for a significant piece of the universes oil gracefully. I for one accept that this specific part of the pullout doesn't require a lot of explaining. The basic rationale that there is nothing gainful that would occur if the universes oil gracefully would be constrained by psychological oppressors, is as of now enough for me. We are as of now having a vitality emergency, if the psychological militants would consume the universes oil gracefully, we could simply envision the tumult that would breakout. Another significant perspective that we ought to consider is the notoriety of the US as a nation and in addition, a nation of the world. I realize this may sound as adversely ethnocentric, however the picture that the US is currently getting increasingly disturbing. It appears that the US is developing a notoriety for being a nation who can't stand firm nearby the duties we had made. During the past responsibilities of the US, we subsequently get the notoriety that we can't be confided in when the circumstance gets troublesome. A great case of this is the point at which the US needed to leave the Vietnam War and thusly leave partners helpless against the foes. The marines in Beirut and the popular Black Hawk Down occurrence are simply different models. In the event that this pattern would go on, the US would be simply affirming the assessments of the pundits. The most noticeably awful thing that could happen is that the individuals may lose confidence in the US quality as a country, also the assessments of different nations. Be that as it may, the most significant purpose behind not pulling out our soldiers in Iraq is for the soldiers themselves. Moving the soldiers to Iraq had caused a lot of time, cash, and exertion. Moving the soldiers out of Iraq would moreover require so a lot. Flying them out of the nation would not occur in not more than days. Democrat presidential competitor Barrack Obama had said himself that it is approximated that moving the soldiers out of Iraq would take tow to three years (Anburajan). In any case, the most basic point is that on the off chance that we move the soldiers out steadily, the soldiers that would be abandoned would be defenseless against assaults. A steady pullout would simply mean the slow decrease of the military quality in the nation. The main safe time when we could pull out our soldiers is just when the radicals have been completely smothered. The consequence of this would not just make the arrival of our soldiers safe, yet Iraq would be left as a safe and po litically stable spot. As an end, I might simply want to repeat that nobody likes wars. I for one hate the idea of wars, the same amount of as everybody on the planet does. Be that as it may, there are a few circumstances that we are required to do things that we don't care for, just in light of the fact that we need to. We could simply return the similarity that anticipation is the best fix. We could simply think about the war as a harsh medication that would assist us with forestalling a malady. We could simply swallow the harsh taste of that activity thinking about the security of the US, Iraq, our soldiers, and the entire world. If not pulling out our soldiers would be the key towards harmony even in only one piece of the world, I solid accept that it is a decision we need to make as a harmony cherishing country. References Aswini Anburajan. December 15, 2007.OBAMA: TROOPS OUT IN TWO TO THREE YEARS. Berger, Samuel. National Security Adviser. America Must Not Pull Out of Iraq to Contain Civil War.

Alpha Phi Omega

Alpha Phi Omega Professor Leeb, my 6.131 Professor, notices if were late. So I tend to walk rush from my 6.336 lecture in 10-250 to the 6.131 lecture in 34-101. I was moving quickly down the hall last Thursday, not paying attention to much around me, when suddenly someone said, Hey, Kim! Want a roll? And there was Xavier 11, with a bag of Bertuccis rolls. (Bertuccis is a common source of pizza and rolls at MIT.) And that made my day. Xavier and I know each other because Im his Mommy, and now were Brothers too. Which might sound confusing, if you didnt know about APO. APO, or Alpha Phi Omega, is a co-ed service fraternity on campus (Jessie 07 has mentioned it before in her blog). Last spring I was the Membership Vice President, or more colloquially, the Mommy. As Mommy, I was in charge of recruiting new pledges and helping them go through the process of becoming Brothers in the fraternity. Xavier was one of my pledges, and he was really involved last semester during his pledge term, doing service and participating in meetings and social gatherings. So now hes been elevated to Brotherhood, and I can be both his Mommy and his Brother. Most people join APO because theyre interested in doing community service. And indeed, this is a fine reason to join. There are all sorts of projects, and if they arent enough for you or right for you, its easy to start your own. Some past projects that I can think of off the top of my head: pruning trees along the Charles River, building an amphitheater at a Boy Scout Camp, sending books to prisoners, performing a variety show at a nursing home, working with the National Braille Press, running the Ugliest Man on Campus charity competition, running a Book Exchange for students at the beginning of the semester, A large part of the requirements to join, and to continue as a brother, are to participate in and run service projects. But theres more to APO than just Service. APO is based around 3 values: Leadership, Friendship, and Service. The Leadership part is fairly obvious, since people serve as Officers each semester, and people need to be leaders to lead service projects well. And the Service is central to the organization. But sometimes we forget about the third one. We might be too busy to go to APO study breaks, or hang out with each other. But even if thats true sometimes, APO is still a community, and were reminded of it in unexpected ways, like another brother giving us a random roll between classes :) Just another great group at MIT Post Tagged #Alpha Phi Omega

Alpha Phi Omega

Alpha Phi Omega Professor Leeb, my 6.131 Professor, notices if were late. So I tend to walk rush from my 6.336 lecture in 10-250 to the 6.131 lecture in 34-101. I was moving quickly down the hall last Thursday, not paying attention to much around me, when suddenly someone said, Hey, Kim! Want a roll? And there was Xavier 11, with a bag of Bertuccis rolls. (Bertuccis is a common source of pizza and rolls at MIT.) And that made my day. Xavier and I know each other because Im his Mommy, and now were Brothers too. Which might sound confusing, if you didnt know about APO. APO, or Alpha Phi Omega, is a co-ed service fraternity on campus (Jessie 07 has mentioned it before in her blog). Last spring I was the Membership Vice President, or more colloquially, the Mommy. As Mommy, I was in charge of recruiting new pledges and helping them go through the process of becoming Brothers in the fraternity. Xavier was one of my pledges, and he was really involved last semester during his pledge term, doing service and participating in meetings and social gatherings. So now hes been elevated to Brotherhood, and I can be both his Mommy and his Brother. Most people join APO because theyre interested in doing community service. And indeed, this is a fine reason to join. There are all sorts of projects, and if they arent enough for you or right for you, its easy to start your own. Some past projects that I can think of off the top of my head: pruning trees along the Charles River, building an amphitheater at a Boy Scout Camp, sending books to prisoners, performing a variety show at a nursing home, working with the National Braille Press, running the Ugliest Man on Campus charity competition, running a Book Exchange for students at the beginning of the semester, A large part of the requirements to join, and to continue as a brother, are to participate in and run service projects. But theres more to APO than just Service. APO is based around 3 values: Leadership, Friendship, and Service. The Leadership part is fairly obvious, since people serve as Officers each semester, and people need to be leaders to lead service projects well. And the Service is central to the organization. But sometimes we forget about the third one. We might be too busy to go to APO study breaks, or hang out with each other. But even if thats true sometimes, APO is still a community, and were reminded of it in unexpected ways, like another brother giving us a random roll between classes :) Just another great group at MIT Post Tagged #Alpha Phi Omega

Evaluation Of A Special Education Teacher At Downers Grove...

Mary Doro Kristin Diane Wilkins November 2, 2014 SED 101 Honors Project Alice McLoughlin-Doro, Downers Grove South High School Introduction: Mrs. Alice McLoughlin-Doro is a Special Education teacher at Downers Grove South High School in Downers Grove, Illinois. The community is known for its excellent school districts. According to the 2010 census there were 47, 833 people living in Downers Grove with approximately 19,000 households and 13,000 families. The racial makeup of the school was reported to be 88% White, 3% African American, 5% Hispanic, 0.2% American Indian or Alaskan Native, 5% Asian, and 1.6% from two or more races. About 1.7% of families were below the poverty line. The school district report card reports the following racial/ethnic background for the school: 68.1% White, 10.3 African American, 11% Hispanic, 7.3% Asian, 0.2% American Indian, and 3.2% two or more races. The elementary schools, middle schools, and high school all perform very well academically receiving above state average scores on standardized tests. She has been working there for 10 years and is currently a Case Manager of 17 students, all with an IEP, all with different needs and goals in the LD department. She co-teaches two general education classes in English intervention, all freshman. Although she is a Special Education teacher, she works with all the students. She also teaches a READ 180, Tier 3 reading and english intervention. This is where we will be focusing on for this

1831 Year of Eclipse - 1248 Words

1831: Year of Eclipse Certain years stick out to Americans about how our nation got to where we are today. When hearing the year 1776 you automatically think of the Declaration of Independence and how we became no longer apart of the British Empire. When you hear the year 1861, you get reminded about Abraham Lincoln becoming the sixteenth president of the United States and the start of the Civil War. There are so many more important years that stick out in American history. Those types of events are what Americans remember and live for. America is so beautiful for the story it has behind it and the names who have created it. But what most people look past and forget is that happened in the year 1831. It’s hard to put major historical†¦show more content†¦Americans will not let anything stand in there way and block themselves from shinning like a light. In chapter two, Masur talks about the importance of Nat Turner and his Rebellion to end slavery. Turner, an African American slave was c onvinced throughout his life that god had put him on this earth for a certain reason. Throughout Turners life and search for why god had put him here, he started to get visions from god as he got older. These visions made Turner believe that he had to end slavery by attacking it. Turner went out killing whites the night of the eclipse and would gain more followers as he went on. The rebellion didn’t last long and it wasnt pretty either. Turner and his followers were executed and other slaves were killed because of it. Turners rebellion simply points out the lie that slavery is a benevolent institution. Another important event in chapter two is the development of abolitionism. William Lloyd Garrison was a journalist who wanted immediate emancipation of every slave and started a newspaper called the Liberator. The Liberator is what helped Garrison get his reputation of being an American abolitionist nation wide. At the time, the Liberator was a popular paper and would turn out to become very influential towards anti-slavery. It became so popular because it was the first time people could read about anti-slavery in the newspaper. This frightened many people such asShow MoreRelatedThe Importance of Nat Turner Essay1022 Words   |  5 Pagesborn (15). When Nat was the age of #8230;three or four years old his parents were already certain that one day he surely would be a prophet (Goldman 16). As young Nat grew up, he knew his childhood life with the young white boys was coming to an end and soon he will start his new life of slavery. So while still young and free, he had took the opportunity of his childhood to learn how to read and write. In 1809, When Nat was nine years old, his family and him were moved to another plantationRead MoreNat Turner a Slave Rebellion Essay1240 Words   |  5 Pagesback when he got the money to retrieve him and his mother. Nat turner grew up and lived his life in Southampton County, Virginia. The place was predominantly African- American but it didn’t stop the use of slavery in the county. During Nat Turner’s years of growing up, he was describe to have a natural intelligence and quickness for learning. While many of the boys his age where out working on the field Nat Turner was learning. Turner learned to read and write at a very young age, becoming very religiousRead MoreNat Turner Essay1180 Words   |  5 PagesNat Turner Nat Turner was an African American slave who was born in Southampton County, Virginia on October 2, 1800. He started working on southern plantations 1831. When he was younger, everyone thought of him as being very smart. They saw that he was smart when he was about 3 or 4 years old. While young Nat Turner was playing with some of his friends, his mother heard him tell the children about something that had happened to him when he was born. She later had asked him about what he told theRead MoreThe Demise Of Nat Turner s Rebellion895 Words   |  4 Pagesand had a huge impact on the futures of Southern generations for years after. In Nat Turner’s confessions he states â€Å"You have asked me to give a history of the motives which induced me to undertake the late insurrection, as you call it--To do so I must go back to the days of my infancy, and even before I was born. I was thirty-one years of age the 2d of October last, and born the property of Benjamin Turner, of this coun ty.† (Turner 1831 pg.3) Nat Turner lived in South Hampton County, now in VirginiaRead MoreSlave Rebellions, By Nat Turner919 Words   |  4 Pagesrebellions, put simply, are the armed uprising of slaves. Dating back as far as the 1700s, there have been many slave rebellions, however only a few of these have been considered successful. One of the most significant slave rebellions happened in 1831, and was called â€Å"Nat Turner’s Rebellion.† Nat Turner was born October 2nd, 1800 in Southampton County, Virginia. In 1810, Nat Turner became the property to Samuel Turner, after his brother, the man who enslaved him, Benjamin Turner died. The two brothersRead MoreEssay On American Shooting727 Words   |  3 PagesBlack lives matter protests have been seen all over America many have turned violet causing death or injuries. The latest one is was in Utah where a 50-year-old man Patrick Harmon was shot dead by a Utah police officer after he was trying to run away from the officer. The district attorney called the shooting justified, officers were scared for their lives even though Patrick Hermon was running in the opposite direction. On Wednesday after the district attorney made his decision saying the shootingRead MoreThe American Voice Research Paper976 Words   |  4 Pagesit on and fight against the Serpent† (Par.3). This is the time Turner realized that it was time to rebel against the slaveholders. The beginning of 1830, he was moved to the home of Joseph Travis, who is Thomas Moore’s widow. In February of 1831, a sun eclipse accord and Turner took it as a sign to reveal his plan to four men he trusted the most. The final sign Turner took on August 13, the sun had turned blueish-greenish, which a week later he and six other men had met up, had dinner, and plannedRead MoreMaking The Dream Of A King Essay1017 Words   |  5 Pageswrite with the help of the master’s son. Nat Turner’s father ran away when he was just eight or nine years old. Nat Turner was sold three times during his childhood. Nat Turners real name was Nathanial Turner. Nat Turner was a black slave who led the only effective, sustained slave rebellion. (www.history.com). Nat Turner was the leader of a violent slave rebellion in Southampton County, Virginia in 1831. Nat Turner was a hero in my eyes because he didn’t allow the circumstance of his birth to predictRead MoreImpact Of The Stono And Nat Tu rner s Rebellions1048 Words   |  5 PagesMatthew Howard Impact of the Stono and Nat Turner’s Rebellions: Which was Worse Slavery was an important economic factor, in the South, from colonial time through the early years of the United States to the end of the Civil War. The methods used by the slaveholder, who owned large scale plantations, in the south were harsh on the slave. Slaves were viewed as material properties used for to be used for economic gain. One large scale plantation owner named John R. Williams wrote to another slaveRead MoreThe Prophet : A Prophet1276 Words   |  6 PagesBasically, what this meant was that Nat Turner believed he should slay his enemies with their own weapons. These messages weren’t the last things that signaled to Nat Turner that he should start some sort of slave rebellion. In February of 1831, there was an eclipse of the sun (PBS). Turner deeply believed that this was a sign for him, so he confided in some trusted men about his plans of rebellion, and they all agreed to start the uprising on July 4th. When July 4th rolled around, though, Turner was

Essay on Harley Davidson-Microeconomics - 1299 Words

Week 11 Course Paper – Harley Davidson-Microeconomics Jason Norris Rasmussen College Author Note This research is being submitted on September 13, 2012 for Mr. Rick D. Pretzsch G204/ECO2023 Section 01 Microeconomics course at Rasmussen College by Jason Norris Week 11 Course Paper - Final Submission Prepare a 3-4 page essay that summarizes how microeconomics affects your chosen company. Use your previous course paper assignments to assist you with this essay. Remember to use suggestions and/or comments that your instructor has provided you throughout the course. Be sure to cite your sources in APA format. The purpose for this report is the microeconomic observation of Harley-Davidson Inc., a manufacturer of heavyweight†¦show more content†¦The most effective marketing tool is the network of people that ride. However they have opened there marketing up to expand the overall profits of the company with merchandise to advertise the American made motorcycle by selling apparel for all Harley enthusiasts, like shirts, hats, boots, bumper stickers, dinner ware, and more. In addition to the swag merchandise they have a complete line of motorcycle parts and bike accessories. For Harley-Davidsons marketing objectives to be successful the company has to implement the four elements of a marketing mix product, pricing, promotion, and distribution. Their product strategies are decisions that assist Harley Davidson to continue developing new products based on the signature American icon image and stay in the market as such. When it comes to the pricing strategies Harley Davidson needs to ke ep in mind the low-end target method and implement a pricing based on that decision. This company’s promotional strategies are word of mouth, commercials, apparel, but the most is the brand name image of a true American made machine. Their distribution strategy is in their creed Harley-Davidsons dealers are the companys life-line to our customers, with a wide variety of product offerings, dealers provide knowledge, service, and information to riders out on the road. SupplyShow MoreRelatedElastic Paper1744 Words   |  7 Pageswanted to create a place with Americana vibes and food. The music came later on when artists like Eric Clapton and Paul McCartney would come out and eat hamburgers after shows. Today the cafà © does have similar companies like Planet Hollywood and Harley Davidson Cafà © trying to fill the shoes of the original, but nothing replaces Hard Rock Cafà ©. By creating this original idea, others used the same marketing techniques but with different perspectives such as movies, TV, and automobiles. This has alwaysRead MoreFormulation of Marketing Strategies to Improve Market Share4652 Words   |  19 Pagesmanagement and family entertainment   Ã¢â‚¬â€œÃ‚   Toyota– Sophisticated production system†¢ Strive to be the industry’s low-cost provider   Ã¢â‚¬â€œÃ‚   Wal-Mart †¢ Out compete rivals on a key differentiating feature   Ã¢â‚¬â€œÃ‚   Johnson Johnson –Reliability in baby products    –  Harley-Davidson –King-of-the-road styling    –  Rolex –Top-of-the-line prestige    –  Mercedes-Benz –Engineering design and performance    –  Amazon.com –Wide selection and convenience There are two main types of competitive advantages: †¢ ComparativeRead MoreAn Ethical Basis for Relationship Marketing- a Virtue Ethics Perspective10327 Words   |  42 Pagesparadigm became  ¨ dominant, Europeans were arguing for a wider view of marketing. Gronroos (1994) asserts that the eventual hegemony of the four-Ps paradigm could be â€Å"characterized as a step back to the level of, in a sense equally simplistic, microeconomics theory of the  ¨ 1930s† (p. 351). In other papers, Gronroos (1989, 1991, 1994) has linked the subsequent development of marketing theory in Europe to its basis in the interaction/network approach and to industrial marketing perspectives. TheseRead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 Pagesand every time. Page Ref: 20 Objective: 4 AACSB: Analytic skills Difficulty: Moderate 140) What would be the marketing network elements for a motorcycle company such as Harley-Davidson? Answer: A marketing network consists of the company and its supporting stakeholders. These stakeholders for Harley-Davidson are its customers, employees, suppliers, distributors, retailers, repair services, ad agencies, lobby groups, and motorcycle support clubs. The operating principle is simple: Build

Characteristics And Style Of Leadership Samples †MyAssignmenthelp.com

Question: Discuss about the Characteristics And Style Of Leadership. Answer: Introduction Leadership is defined as the creative ability to motivate individuals and accomplishing objectives of the organization. The leadership style has to be coherent and cohesive in nature that can help in influencing the behavior of individuals. The example of great leader is ANIL AMBANI who is one of the best leaders in the world of business. The aim and purpose is to ascertain the leadership qualities that are required in order to understand the requirements and importance of leadership as well. Characteristics and style of leadership Proper characteristics have to be inbuilt in the leaders of the organization as it is generally a group process and the tasks have to be delegated among the subordinates. Anil Ambani follows participative and delegative leadership style, as it will help in delegating the responsibilities among the individuals in the organization. It will build proper motivation and confidence among the individuals (Hallinger 2013). The characteristics of leadership help in understanding the process that can influence the behavior of individuals that involves more than two people who can handle the situations properly and tactfully (Edwards et al. 2015). Visions There are different visions proposed by Anil Ambani wherein he knows the correct way of handling and investing money at correct places. The most important element is modesty as this makes him the great leaders in the business world and he knows the way to handle both personal and professional life (Shattock 2013). The vision that has been proposed by Anil Ambani is handling money properly by investing money in correct places and balancing both personal and professional life. The most important aim in his life was modesty as this helped him in growing and achieving desired results accordingly as well. The different styles of leadership that are introduced are trait, behavioral, contingency as well as situational theory wherein there are various loopholes and advantages of each of the leadership styles that has been discussed in the presentation (Nanjundeswaraswamy and Swamy 2014). There are different kinds of challenges that are faced by Anil Ambani that includes controversial debates on influence vs. authority along with lack of feedback among the leaders (McCleskey 2014). The vision that has been proposed by Anil Ambani is handling money properly by investing money in correct places and balancing both personal and professional life. The most important aim in his life was modesty as this helped him in growing and achieve desired results accordingly as well. Strengths and weaknesses The strengths and weaknesses of the leaders are also discussed that includes bad acquisitions along with problems in the reputation. On the other hand, there are strengths as well that includes strong brand image and loyalty among the customers as well. The pricing power has to be made strong, as this will help in analyzing the loyalty of the customers and brand awareness as well. Furthermore, the weaknesses have to be ascertained such as reputation of the brand along with the reputation that can be hampered with improper usage of technologies. Qualities There are various good qualities of Anil Ambani such as he keeps his eyes open wherein he knows the right moment to grab the opportunities in the competitive market. His main aim is to perform the tasks rather than talking and slaying the important opportunities. There are important decisions that are taken by Anil Ambani about the growth of the industry or their business in the competitive market (Sethuraman and Suresh 2014). Anil Ambani is one of the great leaders in the entire business world as he created huge influence on the subordinates. The main aim of Anil Ambani was to motivate the individuals, as this will help them to achieve goals in the organization. The dream of Anil Ambani is to expand the business and meet the global giants in the company as well (Hallinger 2013). The joint venture by both Anil Ambani and Mukesh Ambani of introducing JIO helped them in attracting customers and gaining competitive advantage in the entire industry. They have given great competition to the other competitors in the industry and introduced JIO phones recently wherein all the facilities are provided to the customers. More than 16 million customers in the market are using JIO and they achieved strong customer base in the entire nation. Importance of leadership Leadership is essential in the organization as this will help in building confidence among the individuals in the organization and it will provide proper motivation and boosting morale among the individuals as well. It is important to create confidence among the individuals, as this will help in coordination at the workplace (Nanjundeswaraswamy and Swamy 2014). Different qualities of Anil Ambani help in making him one of the best leaders in the business world. Firstly, he tries to find solutions to different problems and solve it accordingly. His main motive is to perform the tasks and gain results in the business rather than talking and slaying the opportunities (Arnold et al. 2015). These kinds of leadership qualities of Anil Ambani helped him in introducing JIO in the world and it is now having more than 16 million customers. Conclusion Therefore, it can be inferred that proper improvement in the performance is required will acquire great leadership and leaders in the industry. Proper respect is required to be provided to the individuals in the organization, as this will help them in becoming a great leader. The proper and successive strategies related to development of the organization is required to be provided to the employees in the organization as it will help in gaining competitive advantage. Lastly, maintenance of proper momentum is required in the organization in order to generate proper reputation in the organization. Proper leadership is essential, as this will help in improving the performance of the entire organization. There has to be respect for the different cultures and it will help in maintaining proper momentum in the organization as well as in human beings. Lastly, proper strategies related to development are essential as this will help in understanding the requirements of the organizations and it will help in achieving desired results. References Hallinger, P., 2013. A conceptual framework for systematic reviews of research in educational leadership and management.Journal of Educational Administration,51(2), pp.126-149. McCleskey, J.A., 2014. Situational, transformational, and transactional leadership and leadership development.Journal of Business Studies Quarterly,5(4), p.117. Nanjundeswaraswamy, T.S. and Swamy, D.R., 2014. Leadership styles.Advances in management,7(2), p.57. Sethuraman, K. and Suresh, J., 2014. Effective leadership styles.International Business Research,7(9), p.165. Shattock, M., 2013. University governance, leadership and management in a decade of diversification and uncertainty.Higher Education Quarterly,67(3), pp.217-233.

Human Resources Management in Small Organizations

A Patient essays

A Patient essays A patient, lethally ill or in very bad pain, does not have the right to commit suicide or die by help of a physician. This, of course, is my opinion and I believe that you should always try to keep them alive as long as possible. If you are suffering and are lethally ill, then that is the way that God has it planned out for you. I dont think that anyone has the right to take his or her own life or take the life of someone else. In this country, taking the life of someone else is a major felony and could result in the death penalty. On the other hand, committing suicide or attempting to commit suicide isnt a crime by any means. In an unusual way, this could contradict itself. Can you really put ownership on life? Do we control our own destiny? Why is it that attempting to commit suicide is completely fine but someone depriving someone else of life will most likely result in the rest of his or her life in a cell? We are losing a life either way so what difference does it make? Ask yourself this is it really our life to take in the first place? Do we own it? Everyone has heard about the mass suicide cults that used to thrive in the 70s and 80s. Was the leader of the cult a criminal? If so, why? He didnt kill any of them; they ended their own lives. He may have mislead them and lied to There is only one state in the entire United States where it is legal for a physician to give a patient lethal medicine if they have a deadly disease and are in severe pain. That state is Oregon. This is only done under very tight conditions. This issue is not specifically mentioned in the laws of Utah, North Carolina, and Wyoming. Conversely, it is a criminal act in every other state. Physician assisted suicide or PAS is a big issue in the medicine world these days. ...

Education of Physically Disabled Child Coursework

Education of Physically Disabled Child - Coursework Example This education consists of six or seven years. The children enrolled in primary education are of the age of five or six years. According to UNESCO (UNESCO, 1994) almost 70 % of children enroll for primary education. This report also suggests that most governments in all parts of the world are ready to achieve a full universal enrollment of all children in primary schools by the year 2015. Disability is defined as an impairment, which can be either physical or mental that limits a human being from performing activities performed by an ordinary person. The Disability Discrimination Act (DDA, 2005) defines disability as a mental or physical limitation that has a substantial long term negative effect on the person and limits his/her ability to perform day to day duties. With respect to this definition, 'substantial' indicates that the disability can be minor or major. 'Long term' means that its effects can last for one year minimum. The activities that the disabled person is unable to perform include, but not limited to, speech, hearing, sight, manual work, movement and reasoning power. According to research conducted by the International Classification of Functioning, Disability and Health (ICF, 2001), the areas affected by disability include, performance of general task, communication impairment, limited or no mobility, lack of self care, limited learning ability, inability to carry out domestic function, inability to have relationships with other people and the community as a whole. Some of the most common disabilities among human beings include, deafness, which is the inability to hear, blindness which is the inability to see, lameness which is the inability to walk or perform other physical tasks and mental retardation or cognitive disability which is the inability to reason or solve problems normally. According to a report by UNESCO (UNESCO, 1994), the implementation of inclusive education would be more advantageous to the disabled children in the long run. The report highlights that the inclusion of disabled children will lead to the enhancement of a cooperative spirit between the disabled children and the other able bodied children. This will help the other children to accept the disabled children as part of the society. The other children will also help them in adapting to the ordinary system of learning. Implementation of inclusive education is considered to be beneficial to all the children in the long run. Initially the disabled children may feel a little different from other children, but with time the children accept their differences. The children with disabilities will also learn how to tolerate and accept each others differences. SPECIAL SCHOOLS These are schools, specially designed and staffed with specially trained and experienced tutors in order to cater for the educational needs of disabled children. In these schools the children are given more attention by the teacher. The student/ teacher ratio is less than 6:1. In addition, these children have special facilities e.g. sensory

The 1920-1929 Boom to Bust Period in America Essay

The 1920-1929 Boom to Bust Period in America - Essay Example The researcher states that the boom to burst period is of great importance inciting the US history. This is the period that transformed many things in America ranging from cultural, political, economic activities and the general social life. It is cited as the origin of the America we know today in a wide view. Impacts of 1920-1920 Boom to Burst on U.S Society. This period explains how Americans acquired the notions attached to them today. It helps us understand the America history and in turn voyage the present and the future. It illustrates how US transformed over a short period in terms of the notions of power, liberty and equality. It also shows how the changes in America affected the world at large. The historical changes brought about within this period can be resumed under the following headings. Economy: This period brought with it much economic advancement, which helped shape the future of the American economy. Many economic policies came up such as credit purchase, small go vernment and supply-side economics proved a great success. The reduction of main taxes gave entrepreneurs an incentive to work, invest and save leading to innovations and new discoveries due to venture in risky businesses. Later improved policies such as the fiscal and expansionary policies were introduced. Technology: The boom to burst period is the basis of U.S technological and infrastructural development. It saw the discovery of electrification that made it possible for other innovations for instance radio and motion pictures. The availability of money provided people with security and therefore, they were not afraid to try many things. This period also saw the construction of new infrastructure such as roads, bridges and tunnels. Culture and lifestyle: There was introduction of a new culture and way of life that would dominate the rest of the twentieth century. The economic prosperity provided many Americans more spending money and more leisure time, which they directed to maki ng their lives enjoyable for instance theatre, music and other forms of entertainment. Most people in the rural areas migrated to the urban areas in search of jobs. Accumulation of wealth also led to rise of classes due to unequal distribution of income. This led to segregation and clustering of people in different areas according to their classes. Gender Equality: This period saw the rise of women from being discriminated and undermined due to their gender. The expanding markets provided an opportunity for women to get jobs and get paid. Many single working class women held their jobs for the wages and their families. Some held jobs in order to free from parental authority and develop a personal identity. In addition, women also attended colleges and this led to the fading away of the traditional notion about women. All these factors enabled women to become more independent and achieve women rights in the constitutions. Entertainment: In this period, a lot of things changed in the world of entertainment and many others came up. One example is the film industry when Hollywood came to light. Music also advanced with the introduction of the Jazz music by Louis and Duke. Many sports such as boxing, golf and baseball, also rose to new heights of popularity. These led to rise of heroes like Babe Ruth in baseball and Jack Dempsey in boxing.

Cystic Fibrosis Newborn Screening

Cystic Fibrosis Newborn Screening Cystic fibrosis is a common autosomal recessive genetic disorder1. This means that to have cystic fibrosis, a person must have inherited a defective gene from each of his or her parents2. This gene is located on chromosome seven2. Absence or mutation in this particular gene results in worse performance or absence of the Cystic Fibrosis Transmembrane Conductance Regulator2. This is most commonly found in Europe, North America, and Australia1. This gene manages anion transport and mucociliary clearance in the airways1. With the failure of this function, the results are mucus retention and chronic infection in the lungs1. Nowadays, modern technology provides aid for patients with their diseases and gives them a longer and more active life. Newborn screening for cystic fibrosis is a modern technological advance which is designed to detect early signs of cystic fibrosis. Several methods under the name of the Newborn Screening are used to detect whether a newborn has cystic fibrosis or not1. These methods include immunoreactive trypsinogen (IRT) testing combined with DNA mutation analysis and the sweat chloride test1. IRT stands for Immunoreactive Trypsinogen Test. The procedure of this test is a chemical reaction. Trypsinogen is made from the pancreas, and it normally transmits to the intestines where it is activated to a form of an enzyme called trypsin. In a patient who has cystic fibrosis, the thick mucus covers the pancreatic ducts1. Therefore, trypsinogen wont reach the intestines, and the amount of trypsinogen goes up. This test runs with a blood sample, and if the results come out with a normal level of trypsinogen, then this test is reliable, but if there is a high level of trypsinogen, then more tests need to be run to find out whether the patient has cystic fibrosis or not. A sweat chloride test is the amount of chloride in patients sweat. In a patient that has Cystic Fibrosis, the sweat chloride test will result in significantly higher levels of chloride in sweat than a person that does not have cystic fibrosis due to the restricted movement of chloride. The gene mutation test is a DNA sequencing test to locate a defective gene in the chromosome. There are many different types of mutations that can cause a deficiency in the production of the CFTR protein. More than 2000 CFTR variants have been discovered1. About 15% of the identified gene variants are not associated with CF1. CFTR mutations can be classified into six classes according to their effects on protein function1. Classification is helpful because it relates to the molecular and cellular processes in gene translation and protein processing and has some useful clinical relations1. Class I, II, and III mutations are associated with no residual CFTR function and patients with these mutations on average have a severe phenotype, whereas individuals with class IV, V, and VI mutations have some residual function of CFTR protein and have a mild lung phenotype and pancreatic deficiency1. Today, different laboratories use a wide variety of panels depending on the patients need, like t he twenty-three panel or panel of seventy. The following is an example of a molecular CF test. Lab Corporation of America published a procedure for a Cystic Fibrosis molecular diagnostic3; The coding sequence of CFTR is amplified by polymerase chain reaction and each PCR product (amplicon) then sequenced bi-directionally, using Sanger sequencing methodology. CFTR Chr7(q31,2) Nucleotide Change Amino Acid Change Consequencing Zygosity Relation to Cystic Fibrosis c.1327G>T p.Asp443Tyr missense mutation homozygous recessive, associated 1. Prof J Stuart Elbom, Cystic Fibrosis, Lancet, 19-25 November 2016, Volume 388, Issue 10059, page 2519-2531 2. The Clinical and Functional Translation of CFTR(CFTR2) at Copyright 2011 US CF Foundation, John Hopkins University The Hospital for Sick Children; available at https://cftr2.org. 3. Corporation of America Published Documents   2014   available @ http://oneworld.labcorp.com/Billing/TestMaster/Resource Center/Sample Reports/C-4/Cystic Fibrosis (CF) CFTR 252763.pdf

Comparative Analysis of Shall I compare thee to a summers day? and The

Comparative Analysis of "Shall I compare thee to a summer's day?" by William Shakespeare and The Flea by John Donne 'Shall I compare thee' by Shakespeare focuses on romantic love, whereas Donne's poem, 'The Flea' is all about seduction and sexual love. The situations in the two poems are very different. In 'Shall I compare thee', the poet is shown as a lover who is addressing his lady. His tone is gentle and romantic. He starts with a rhetorical question to which he must answer and therefore he does not put demand upon the lady. The poem gives the impression that it is set perhaps in his room, where he is composing his poem. One thing is for sure and that is that the woman he is addressing is not with him, because all the way through the poem, there is no response from her. Shakespeare wants to emphasize her beauty. In 'The Flea' the poet is directly appealing to the woman or his mistress. They seem to be in bed together with a flea, but no sex seems to have taken place. If it had, then the situation would be very different. The poet has seduced her as far as the bedroom and at this point, it seems as though he is going to try a new strategy. The woman does not appear to be very keen and is resisting his advances. Compared with Donne's poem, in 'Shall I compare thee' the poet is simply flattering the woman and wants her to like him. It is also one-sided, unlike in 'The Flea' where the woman gives her views as well. 'Shall I compare thee' is similar to 'First Love' by John Clare in this way. In 'First Love', only the poet's views are shown and therefore it is also one-sided. In 'The Flea' the poet's aim is to have sex with ... ..., and tetrameters, which are eight syllable lines. Donne uses an obvious three-part argument, or syllogism, where he uses the flea to structure it. Shakespeare uses a sonnet, which was a traditional way of writing about romantic love. Donne's poem is more intellectual in which he uses persuasive and rhetorical devices. The comparison's Shakespeare uses are passionate and interesting, but Donne's poem is more enjoyable to read since it uses wit and a clever structure to make it entertaining. The farfetched idea of using a flea to persuade a woman for sex is very unusual and makes the poem more enjoyable. Shakespeare's poem is more typical of a love poem, since the language he uses is more affectionate, but I have found Donne's more appealing to read because the wittiness and content of the poem is so unexpected. Comparative Analysis of Shall I compare thee to a summer's day? and The Comparative Analysis of "Shall I compare thee to a summer's day?" by William Shakespeare and The Flea by John Donne 'Shall I compare thee' by Shakespeare focuses on romantic love, whereas Donne's poem, 'The Flea' is all about seduction and sexual love. The situations in the two poems are very different. In 'Shall I compare thee', the poet is shown as a lover who is addressing his lady. His tone is gentle and romantic. He starts with a rhetorical question to which he must answer and therefore he does not put demand upon the lady. The poem gives the impression that it is set perhaps in his room, where he is composing his poem. One thing is for sure and that is that the woman he is addressing is not with him, because all the way through the poem, there is no response from her. Shakespeare wants to emphasize her beauty. In 'The Flea' the poet is directly appealing to the woman or his mistress. They seem to be in bed together with a flea, but no sex seems to have taken place. If it had, then the situation would be very different. The poet has seduced her as far as the bedroom and at this point, it seems as though he is going to try a new strategy. The woman does not appear to be very keen and is resisting his advances. Compared with Donne's poem, in 'Shall I compare thee' the poet is simply flattering the woman and wants her to like him. It is also one-sided, unlike in 'The Flea' where the woman gives her views as well. 'Shall I compare thee' is similar to 'First Love' by John Clare in this way. In 'First Love', only the poet's views are shown and therefore it is also one-sided. In 'The Flea' the poet's aim is to have sex with ... ..., and tetrameters, which are eight syllable lines. Donne uses an obvious three-part argument, or syllogism, where he uses the flea to structure it. Shakespeare uses a sonnet, which was a traditional way of writing about romantic love. Donne's poem is more intellectual in which he uses persuasive and rhetorical devices. The comparison's Shakespeare uses are passionate and interesting, but Donne's poem is more enjoyable to read since it uses wit and a clever structure to make it entertaining. The farfetched idea of using a flea to persuade a woman for sex is very unusual and makes the poem more enjoyable. Shakespeare's poem is more typical of a love poem, since the language he uses is more affectionate, but I have found Donne's more appealing to read because the wittiness and content of the poem is so unexpected.

Breeder’s Own Pet Foods, Inc. Essay

Breeder’s Own Pet Foods, Inc. sees a growth opportunity in the retail dog food market for its nutritionally balanced, high quality dog food brand Breeder’s Mix, which has been traditionally sold to the show dog kennel market. The dog food consists of 85% fresh meat and 15% high quality fortified cereal with no additives or preservatives (Kerin and Peterson, 2013). One of the challenges for Breeder’s Own is breaking into an already saturated market. However, based on recent interest from dog food owners in organic, all natural, preservative free dog foods, Breeder’s Own can capitalize on this market share with their product, Breeder’s Mix. Initially, Breeder’s Mix would be marketed in the Boston, Massachusetts’s area since this area is representative of national averages for pet ownership and expenditures for pet products. Breeder Mix would be distributed to supermarkets since 36% of all dog foods sales come from supermarkets (Kerin and Peterson, 2013). Problem IdentificationTraditionally, dog food is produced as dry, canned, or treats. Breeder’s Mix is a nutritionally balanced frozen dog food. Since the food must be located in the frozen section of supermarkets, one marketing strategy will be to educate dog owners to shop for dog food in a non-traditional location. A second challenge will be to convince the target audience that Breeder’s Mix is a better and healthier product for their pet than the traditional dry or canned food. Since Breeder’s Own Pet Foods is a relative unknown name in the retail dog food market, it does not have brand equity, meaning it is not recognizable or well known for having superior quality. Lack of brand equity presents an additional challenge of convincing a target audience to purchase a new product. Currently, the competition consists of five major companies who dominate the market and account for 75% of all dog foods sales. There are over 350 dog food brands in the United States p roduced by about 50 different manufacturers (Kerin and Peterson, 2013). With such a saturated market, Breeder’s Own will need to have an aggressive advertising campaign in order to establish brand recognition. Root Problem ComponentsThe primary root problem component is establishing brand recognition. Breeder’s own will need to accomplish this  through creating an identity the public can identify with, pricing strategies, and making the public aware of Breeder’s Mix high quality ingredients. Once a company had established positive brand equity, it becomes easier to introduce a new product since consumers will associate that product with a successful brand. Breeder’s Own needs to evaluate who their target audience is. The majority of consumers do not associate dog food with frozen food. Furthermore, frozen dog food may not appeal to the average consumer due to the preparation and thawing requirements. Another root problem component would be convincing the supermarkets to give up valuable freezer space to showcase Breeder’s Mix.SWOT MatrixStrengths: †¢ Nutritionally balanced, high quality dog food †¢ Consists of fresh meat 85% and high quality fortified cereal 15% – no additives or preservatives †¢ Breeder’s Mix has been used by show dogs in kennel market and has been recommended by dog show owners for years. †¢ Improvement in dog’s coat †¢ Uncooked to retain nutrition and frozen to maintain freshness. | Opportunities: †¢ Opportunity to be the first to tap into frozen dog food market. Would be the only dog food located in the freezer section, so if you can educate consumers to shop for dog food in the frozen food section, Breeder’s Own would have a competitive advantage. †¢ Opportunity to educate consumers on health benefits for pets by eating nutritionally balanced food. †¢ Opportunity to capitalize on grow ing popularity of premium, higher quality, higher priced dog food. †¢ Opportunity to lay groundwork for national rollout of Breeder’s Mix. |Weaknesses: †¢ Lack of availability in all stores †¢ Lack of appeal to consumers due to thawing time / freezer space (convenience) †¢ Lack of appeal to supermarkets due freezer location †¢ Lack of brand equity in retail market †¢ Premium price | Threats: †¢ Store Location – Consumer must be educated to find product in different area of store †¢ Saturated market – sales top 14 million in 2011. Dog food is also heavily advertised, so the challenge is to entice the consumer to buy Breeder’s Mix. †¢ Competition – 5 major brand name dog food companies dominate market with 75% of US dog food sales †¢ Challenge to get supermarkets to give up valuable freezer space for dog food |Evaluation of AlternativesBreeder’s Own Pet Foods product development strategy should be evaluated. Currently only 1 out of 10 dog owners regularly buy f rozen or refrigerated dog food and  ¾ of those surveyed expressed no interest in  purchasing frozen dog food (Kerin and Peterson, 2013). This indicates that there is a limited market for dog owners who would be interested in a product such as Breeder’s Mix. Research does suggest however that frozen dog food dollar volume is increasing annually indicating there is a strong opportunity for Breeder’s Own to be the first to tap into the frozen dog food market in the Boston area. Breeder’s Own Dog Foods needs a strong marketing campaign to convince consumers their brand is superior to traditional dry or canned dog foods. In order to attract customers, Breeder’s Own should emphasize the hallmark characteristics of its brand such as superior all natural quality ingredients and the ability to produce a luxurious fur coat on the pet. By emphasizing the superior quality, Breeder’s Own will be able to capitalize on the guilt concept of â€Å"shouldn’t your dog eat as well as you do†. Since consumers do not typically associate dog food with frozen food, consumers will need to be ed ucated to shop for dog food in a different location in the store. This will be a key component in the advertising strategy for both print and electronic media. Offering various coupon promotions would be a way to direct consumers to the freezer isle in order to get a discounted product. The lack of competition in the freezer section may also draw attention to the product.RecommendationBreeder’s Own should implement the higher advertising expenditure plan devised by Marketing Momentum Unlimited utilizing both print and television mediums with a few adjustments. Average advertising expenditures in the dog food industry is 2% of sales (Kerin and Peterson, 2013). In order for Breeder’s Own to gain brand equity, it may initially need to spend more in advertising dollars to increase awareness of their unique product. Target Market – The suggested target audience for Breeder’s Mix should be adjusted to affluent families, singles, and married couples between the age of 21-54. Due to the view that pets are members of the family, the target audience should be aimed primarily towards people who treat their dogs as they would one of their children. The target audience would also be those who spend a significant amount of money on their pets annually and believe the health and welfare of their dog is of highest importance and therefore is willing to spend more to get the best for their pet. Price Point – Breeder’s Mix should be priced competitively compared to other premium brands. Therefore, it is recommended that Breeder’s Own  charge a premium price for their product to reflect the high quality of the product that the consumer is purchasing. Typically, more affluent families who view their pets as part of the family will be willing to spend more to ensure their pet receives the best. However, the price point may be too high for the average consumer who buys dog food at the grocery store. Distribution – The one advantage to distributing Breeder’s Mix to grocery stores would be lack of competition for a frozen dog food product. The downside would be the lack of convenience and appeal to the average dog food consumer. The food takes time to prepare due to thawing time and it takes up valuable household freezer space. With the majority of dog owners preferring dry dog food, price and convenience may trump superior quality ingredients. Therefore, instead of distributing Breeder’s Mix to supermarkets, the distribution should be adjust ed to cater to pet specialty stores, pet superstores such as PetSmart and Petco, and veterinarian offices. The distribution could even be expanded to whole food stores who promote healthy lifestyles. The test market should also be expanded beyond Boston to other select cities in order to prepare for a national roll-out of Breeder’s Mix. Advertising – Advertising will be a key component to the successful introduction of Breeder’s Mix. Breeder’s Own should focus on the benefits of the Breeder’s Mix Dog Food in comparison to other brands. It is also critical that the advertisements clearly show that Breeder’s Mix is found in the freezer section. Initial strategies should include focusing on product and brand identification. The media plan should include advertising in local newspapers and magazines such as Dog Fancy along with coupon promotions. The television ads should be adjusted to reach the target audience. Rather than advertising during late night timeslots such as during the Late Show with David Letterman, television advertisements should run during family programming, evening news, and channels such as HGTV and Animal Planet to reach the target audience. Online advertising is also a vital medium for Breeder’s Own to consider. Internet campaigns have the potential to reach a wider market than television since many people change the channel during a commercial. The Internet and social media is a major source for people to get information.Conclusion By marketing to people who consider dogs as part of the family, Breeder’s Own can be successful in the retail dog food market.   More and more consumers are investing extensive time and money into their pets. Breeder’s Mix offers pet owners the healthy benefits they desire for their dogs as well as noticed improvement in the dog’s coat. With the right marketing mix of newspapers, magazines, online advertising, and television, Breeder’s Own should be able to reach their target audience. They have a unique product in Breeder’s Mix to offer to the discerning dog owner who wants the best for their pet. References Kerin, R. A., Peterson, R. A. (2013). Strategic marketing problems cases and comments (13th ed.). New Jersey: Pearson Prentice Hall

The Root Causes of the American Revolution

The American Revolution began in 1775 as an open conflict between the United Thirteen Colonies  and Great Britain. Many factors played a role in the colonists desires to fight for their independence. Not only did these issues lead to war, but they also shaped the foundation of the United States of America. The Cause of the American Revolution No single  event caused the revolution. It was, instead, a series of events that led to the war. Essentially, it began as a disagreement over the way Great Britain governed the colonies and the way the colonies thought they should be treated. Americans felt they deserved all the rights of Englishmen. The British, on the other hand, thought that the colonies were created to be used in ways that best suited the Crown and Parliament. This conflict is embodied in one of the rallying cries of the ​American Revolution: No Taxation Without Representation. Americas Independent Way of Thinking In order to understand what led to the rebellion, its important to look at the mindset of the founding fathers. It should also be noted that this mindset was not that of the majority of colonists: Only about one-third of the colonists supported the rebellion. One-third of the population supported Great Britain, and the other third were neutral. The 18th century is known historically as the age of Enlightenment. It was a period when thinkers, philosophers, statesman, and artists began to question the politics of government, the role of the church, and other fundamental and ethical questions of society as a whole. The period was also known as the Age of Reason, and many colonists followed this new way of thinking. A number of the revolutionary leaders had studied major writings of the Enlightenment, including those of Thomas Hobbes, John Locke, Jean-Jacques Rousseau, and the Baron de Montesquieu. From these thinkers, the founders gleaned such new political concepts as the social contract, limited government, the consent of the governed, and the  separation of powers. Lockes writings, in particular, struck a chord. His books helped to raise questions about the rights of the governed and the overreach of the British government. They spurred the republican ideology that stood up in opposition to those viewed as tyrants. Men such as Benjamin Franklin and John Adams were also influenced by the teachings of the Puritans and Presbyterians. These teachings included such new radical ideas as the principle that all men are created equal and the belief that a king has no divine rights. Together, these innovative ways of thinking led many in this era to consider it their duty to rebel against laws they viewed as unjust. The Freedoms and Restrictions of Location The geography of the colonies also contributed to the revolution. Their distance from Great Britain naturally created a sense of independence that was hard to overcome. Those willing to colonize the new world generally had a strong independent streak with a profound desire for new opportunities and more freedom. The Proclamation of 1763 played its own role. After the French and Indian War, King George III issued the royal decree that prevented further colonization west of the Appalachian Mountains. The intent was to normalize relations with the Native Americans, many of whom fought with the French. A number of settlers had purchased land in the now forbidden area or had received land grants. The crowns proclamation was largely ignored as settlers moved anyway and the Proclamation Line eventually moved after much lobbying. Despite this concession, the affair left another stain on the relationship between the colonies and Britain. The Control of Government The existence of colonial legislatures meant that the colonies were in many ways independent of the crown. The legislatures were allowed to levy taxes, muster troops, and pass laws. Over time, these powers became rights in the eyes of many colonists. The British government had different ideas and attempted to curtail the powers of these newly elected bodies. There were numerous measures designed to ensure the colonial legislatures did not achieve autonomy, although many had nothing to do with the larger British Empire. In the minds of colonists, they were a matter of local concern. From these small, rebellious legislative bodies that represented the colonists, the future leaders of the United States were born. The Economic Troubles Even though the British believed in mercantilism, Prime Minister Robert Walpole espoused a view of salutary neglect. This system was in place from 1607 through 1763, during which the British were lax on enforcement of external trade relations. Walpole believed this enhanced freedom would stimulate commerce. The French and Indian War led to considerable economic trouble for the British government. Its cost was significant, and the British were determined to make up for the lack of funds. They levied new taxes on the colonists and increased trade regulations. These actions were not well received by the colonists. New taxes were enforced, including the Sugar Act and the Currency Act, both in 1764. The Sugar Act increased already considerable taxes on molasses and restricted certain export goods to Britain alone. The Currency Act prohibited the printing of money in the colonies, making businesses rely more on the crippled British economy.   Feeling underrepresented, overtaxed, and unable to engage in free trade, the colonists rallied to the slogan, No Taxation Without Representation. This discontent became very apparent in 1773 with the events that later became known as the Boston Tea Party. The Corruption and Control The British governments presence became increasingly more visible in the years leading to the revolution. British officials and soldiers were given more control over the colonists and this led to widespread corruption. Among the most glaring of these issues were the Writs of Assistance. These were general search warrants that gave British soldiers the right to search and seize any property they deemed to be smuggled or illegal goods. Designed to assist the British in enforcing trade laws, these documents allowed British soldiers to enter, search, and seize warehouses, private homes, and ships whenever necessary. However, many abused this power. In 1761, Boston lawyer James Otis fought for the constitutional rights of the colonists in this matter but lost. The defeat only inflamed the level of defiance and ultimately led to the Fourth Amendment in the U.S. Constitution. The Third Amendment was also inspired by the overreach of the British government. Forcing colonists to house British soldiers in their homes infuriated the population. It was inconvenient and costly to the colonists, and many also found it a traumatic experience after events like the  Boston Massacre in 1770. The Criminal Justice System Trade and commerce were overly controlled, the British Army made its presence known, and the local colonial government was limited by a power far across the Atlantic Ocean. If these affronts to the colonists dignity were not enough to ignite the fires of rebellion, American colonists also had to endure a corrupt justice system. Political protests became a regular occurrence as these realities set in. In 1769, Alexander McDougall was imprisoned for libel when his work To the Betrayed Inhabitants of the City and Colony of New York was published. His imprisonment and the Boston Massacre were just two infamous examples of the measures the British took to crack down on protesters.   After six British soldiers were acquitted and two dishonorably discharged for the Boston Massacre—ironically enough, they were defended by John Adams—the British government changed the rules. From then on, officers accused of any offense in the colonies would be sent to England for trial. This meant that fewer witnesses would be on hand to give their accounts of events and it led to even fewer convictions. To make matters even worse, jury trials were replaced with verdicts and punishments handed down directly by colonial judges. Over time, the colonial authorities lost power over this as well because the judges were known to be chosen, paid, and supervised by the British government. The right to a fair trial by a jury of their peers was no longer possible for many colonists. Grievances That Led to Revolution and the Constitution All of these grievances that colonists had with the British government led to the events of the American Revolution. And many of these grievances directly affected what the founding fathers wrote into the U.S. Constitution. These constitutional rights and principles reflect the hopes of the framers that the new American government would not subject their citizens to the same loss of freedoms that the colonists had experienced under Britains rule.