Essay on Harley Davidson-Microeconomics - 1299 Words

Week 11 Course Paper – Harley Davidson-Microeconomics Jason Norris Rasmussen College Author Note This research is being submitted on September 13, 2012 for Mr. Rick D. Pretzsch G204/ECO2023 Section 01 Microeconomics course at Rasmussen College by Jason Norris Week 11 Course Paper - Final Submission Prepare a 3-4 page essay that summarizes how microeconomics affects your chosen company. Use your previous course paper assignments to assist you with this essay. Remember to use suggestions and/or comments that your instructor has provided you throughout the course. Be sure to cite your sources in APA format. The purpose for this report is the microeconomic observation of Harley-Davidson Inc., a manufacturer of heavyweight†¦show more content†¦The most effective marketing tool is the network of people that ride. However they have opened there marketing up to expand the overall profits of the company with merchandise to advertise the American made motorcycle by selling apparel for all Harley enthusiasts, like shirts, hats, boots, bumper stickers, dinner ware, and more. In addition to the swag merchandise they have a complete line of motorcycle parts and bike accessories. For Harley-Davidsons marketing objectives to be successful the company has to implement the four elements of a marketing mix product, pricing, promotion, and distribution. Their product strategies are decisions that assist Harley Davidson to continue developing new products based on the signature American icon image and stay in the market as such. When it comes to the pricing strategies Harley Davidson needs to ke ep in mind the low-end target method and implement a pricing based on that decision. This company’s promotional strategies are word of mouth, commercials, apparel, but the most is the brand name image of a true American made machine. Their distribution strategy is in their creed Harley-Davidsons dealers are the companys life-line to our customers, with a wide variety of product offerings, dealers provide knowledge, service, and information to riders out on the road. SupplyShow MoreRelatedElastic Paper1744 Words   |  7 Pageswanted to create a place with Americana vibes and food. The music came later on when artists like Eric Clapton and Paul McCartney would come out and eat hamburgers after shows. Today the cafà © does have similar companies like Planet Hollywood and Harley Davidson Cafà © trying to fill the shoes of the original, but nothing replaces Hard Rock Cafà ©. By creating this original idea, others used the same marketing techniques but with different perspectives such as movies, TV, and automobiles. This has alwaysRead MoreFormulation of Marketing Strategies to Improve Market Share4652 Words   |  19 Pagesmanagement and family entertainment   Ã¢â‚¬â€œÃ‚   Toyota– Sophisticated production system†¢ Strive to be the industry’s low-cost provider   Ã¢â‚¬â€œÃ‚   Wal-Mart †¢ Out compete rivals on a key differentiating feature   Ã¢â‚¬â€œÃ‚   Johnson Johnson –Reliability in baby products    –  Harley-Davidson –King-of-the-road styling    –  Rolex –Top-of-the-line prestige    –  Mercedes-Benz –Engineering design and performance    –  Amazon.com –Wide selection and convenience There are two main types of competitive advantages: †¢ ComparativeRead MoreAn Ethical Basis for Relationship Marketing- a Virtue Ethics Perspective10327 Words   |  42 Pagesparadigm became  ¨ dominant, Europeans were arguing for a wider view of marketing. Gronroos (1994) asserts that the eventual hegemony of the four-Ps paradigm could be â€Å"characterized as a step back to the level of, in a sense equally simplistic, microeconomics theory of the  ¨ 1930s† (p. 351). In other papers, Gronroos (1989, 1991, 1994) has linked the subsequent development of marketing theory in Europe to its basis in the interaction/network approach and to industrial marketing perspectives. TheseRead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 Pagesand every time. Page Ref: 20 Objective: 4 AACSB: Analytic skills Difficulty: Moderate 140) What would be the marketing network elements for a motorcycle company such as Harley-Davidson? Answer: A marketing network consists of the company and its supporting stakeholders. These stakeholders for Harley-Davidson are its customers, employees, suppliers, distributors, retailers, repair services, ad agencies, lobby groups, and motorcycle support clubs. The operating principle is simple: Build