Marketing Strategies of Starbucks Case Study Example | Topics and Well Written Essays - 1000 words

Marketing Strategies of Starbucks - Case Study ExampleAllegra conducted a survey of more than six thousand consumers and it was found out that Starbucks cutd on customer satisfaction, maintained ethics and treated its suppliers slightly (Holmes, 49, 2007). Starbucks has concentrated on obeying the rules and regulations of United Kingdom. At the same time, it has concentrated on corporate societal responsibility.Starbucks in extremely popular among all consumer segments because it concentrates on giving the best coffee and create an riveting experience for them. At the same time, it treats both employees and customers well. In mainland china, Starbucks had succeeded integrating the topical anesthetic anaesthetic and American culture in order to create an enchanting experience for them (Miller & Sanders, 25, 2008).Starbucks has opened more than one thousand international outlets in more than eight hundred locations. In the United Kingdom, Starbucks needs to expand its presence as it superpower be possible that consumers may turn to other beverages.Although Starbucks has successfully become the leader in the mark coffee provider and coffee house domain, it still faces competition from its competitors. In United Kingdom, its competitors include local coffee outlets, Caribou Coffee, Dunkin Donuts, Costa Coffee, etc. ... CompetitionAlthough Starbucks has successfully become the leader in the brand coffee provider and coffee house domain, it still faces competition from its competitors. In United Kingdom, its competitors include local coffee outlets, Caribou Coffee, Dunkin Donuts, Costa Coffee, etc. To maintain its position, Starbucks pass on concentrate on meeting the demands of customers (Zeithaml, 74, 2000).. ChinaEnvironmentStarbucks has now decided to open its first store in Beijing, in China, which is located in Park Towers Shopping Mall. It has both retail and space storage and is located in the heart of shop activities (Strehle & Cruickshank, 201, 2 007).PEST analysisPolitical FactorsIn order to survive in the Chinese market, Starbucks needs to follow the rules and regulations of the government. At the same time, it would concentrate on customer satisfaction and maintain ethics. It will also concentrate maintaining its social corporate responsibility (Zackfta, 89, 2007).. Economical FactorsStarbucks is relatively a new concept in China. For this purpose, it will concentrate on introducing new products with local taste, in order to target all consumer segments. It would concentrate on integrating local and western culture in order to generate revenues by make itning customers. friendly FactorsStarbucks must concentrate on introducing new products, which would have local taste in order to win the consumers in China. Technological FactorsStarbucks strives for constant innovation and development of new products and services. It would employ Starbucks Card and Blue Martini heed system in order to retain its customers. Entry Strate gyStarbucks would concentrate on entering the China market in order to promote, publicize and campaign for its